Kelly Furr

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About Kelly Furr

I work with athletes who want to improve their performance by reducing stressors in their lives. Common stressors include relationship issues with family, coaches or teammates; working through anxiety and perfectionism; adjusting to student-athlete life or the culture of your university; navigating the recruitment/commitment/transfer process; dealing with an injury; body image issues or disordered eating; identity issues related to sexuality or gender; and more.

I am a licensed marriage and family therapist (LMFT) in VA, NC, FL AZ, and UT where I own my own teletherapy practice which specializes in working with athletes.  I help athletes reduce their stress so that they can up their game and enjoy life more.

At different stages of my life, I've been a Division I track and field athlete, high school track coach, club gymnastics coach, and I am now a parent to my own youth athletes.  My experience as a top athlete, coach, parent, and therapist gives me a strong ability to help you understand how your personal issues affect your athletic career, and how problems with your sport can affect your overall mental well-being.

I am also pursuing a PhD in Counseling Education and Supervision at Virginia Commonwealth University where my research interests include helping athletes improve access to culturally competent mental health care.





  • Anxiety
  • Body Image
  • Cultural Adjustment
  • Depression
  • Family Conflict
  • Fear or Performance Anxiety
  • LGBTQIA Gender & Sexuality Topics
  • Life Transitions
  • Loss, Grief & Bereavement
  • Online Therapy
  • Parenting
  • Perfectionism
  • Relationship Issues
  • Retirement & Leaving Sport
  • Self Worth or Self Image
  • Spirituality
  • Women's Health & Issues

Honours & Awards


Prices/Services List

Session Fee$150